CONCEPTO
INNOVATION
CREATIVITY
STORYTELLING
IDENTITY
STRATEGY
CONCEPTO.NYC
( SERVICES )
Together,
we build the future
of your brand.
ARCHITECTURE DESIGN
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CONCEPT
CONCEPTO
is the place we call
creativity
ABOUT
CONCEPTO
Concepto NYC is a boutique branding and market entry agency operating at the intersection of strategy, design, and execution, built to translate European brands into the logic, pace, and expectations of the American market.
Based in New York, Concepto works alongside ExportUSA to provide an integrated platform that moves from positioning to operations without fragmentation, covering brand identity, go to market strategy, legal structuring, and commercial activation.
The agency is led by Alfio Martire, a creative director with over fifteen years of experience in branding, design, and visual communication, specialized in developing brand identities for the US market, and Astra Pagliai, focused on business development, operational structuring, and client management, ensuring that strategy is translated into execution without loss of control or coherence.
From naming and visual language to packaging, retail concepts, and digital presence, every element is built to perform in a market where clarity and differentiation are not optional.
Concepto NYC operates across four integrated areas, identity, positioning, marketing, and restaurant development. This includes strategy, naming, logo and packaging design, verbal identity, US market analysis, positioning and value strategy, storytelling, content and advertising, social media and digital performance, as well as concept development, location scouting, and interior design for physical spaces. The structure is built to move from brand creation to market execution without fragmentation.
The process starts with analysis, market context, competitive landscape, pricing logic, and target definition. From there, identity and positioning are developed in parallel, ensuring the brand is not only coherent but commercially grounded. Design is iterative but controlled, with clear decision points, not open ended exploration. Execution follows immediately, translating strategy into assets, environments, and channels that can perform in the US market.
Timelines depend on scope, but most branding and positioning projects range between four and twelve weeks. Market entry and operational setup extend based on legal, administrative, and real estate variables. Restaurant projects require longer cycles due to permits, build out, and location negotiations. Speed is managed against accuracy, entering the market fast without structural errors is the priority.
Pricing is project based, not hourly. Each proposal is built around scope, complexity, and level of involvement, whether strategic, creative, or operational. The objective is alignment between investment and outcome, not time spent. Fixed phases are defined upfront, with clear deliverables and no ambiguity on what is included.
Absolutely! but within a defined structure. Each phase includes a set number of revisions to maintain direction and avoid dilution of the work. Feedback is expected to be precise and consolidated, not continuous or fragmented. Beyond agreed revisions, additional changes are treated as scope extensions to protect both timeline and quality.